MOORE, Thomas and AYRES, William P. The Gardener's Magazine of Botany; Horticulture, Floriculture and Natural Science. London: William S. Orr, January-December 1850

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2 volumes, 4to. (10.2 x 7.2 in.; 26 x 18.4 cm.). Tinted lithographic extra title to volume 1, numerous wood-engraved vignettes in the text, 70 hand-colored lithographic plates of flowers, fruits, and insects, 11 uncolored plates of ferns by S. Holden or C.T. Rosenberg, printed by C.H. Cheffins; occasional minor soiling not affecting plates, gathering P loose in volume 2. Contemporary half green morocco, cloth boards, edges gilt; rubbed. AN EXCELLENT EXAMPLE OF HORTICULTURAL JOURNALISM. Thomas Moore, the curator of the Botanic Garden at Chelsea, intended this publication for professional gardeners. It survived for two years with a total of 100 plates being published between January 1850 and December 1851, but closed due to a lack of subscribers. The preface to volume three (lacking in this set) notes that "the fact was to some extent overlooked that [the professional gardener].did not always possess a means of spending his monthly half-crown on one periodical, however high his appreciation of it might be. Experience has further shown.that among gardeners, the numbers who seek for Scientific Information and Technical Botany are a limited class.". Unshaken in his committment to horticultural journalism, Moore went on to serve as the editor of the Garden Companion and Florists' Guide in 1852, the Floral Magazine in 1860-1861, the Gardeners' Chronicle from 1866 to 1882 (with John Lindley), the Florist and Pomologist from 1868 to 1874, and the Orchid Album from 1881 to 1887 (DNB). PROVENANCE: with ink ownership signatures on front pastedowns of "R.T. Matthiesen, 1976, and [illegible]. REFERENCES: Catalogue of the Printed Books.Linnaean Society of London, 1925; Plesh sale 548, not in Nissen or Pritzel. Bookseller Inventory # 6BBB73